IndieMade stores for Etsy makers  ·  Open before the holidays

Your own store, next to your Etsy shop.

Keep your Etsy shop, and add a store of your own. I set up an IndieMade store next to it and make it look like you, not a template. There's still time to open before the holidays, and your Etsy shop keeps selling the whole way through.

Start your store See the Kapu case study →
11 years at AutomatticFixed price, fixed scopeYou own everything
kapucreations.com
Kapu Creations home page on IndieMade
Kapu Creations on a phone

Kapu Creations: its own store since 2026, and still on Etsy. Read the case study

01 Who this is for

Makers who want a shop of their own, too.

  • You want a store that's yours

    Your own domain, your own design, your own customer list. The rules don't change under you, and nobody else's ads sit next to your products.

  • You want to keep more of each sale

    Sales through your own store skip Etsy's listing fees, transaction fees and ads. You pay a flat monthly price plus card processing. In a worked example on the case study page, a $50 order costs about $5.20 in fees on Etsy and about $2.25 on your own store.

  • You don't want to become a web developer

    You make things. I handle the listings, the setup and the design, in plain English, at a fixed price. You keep making things.

02 Why IndieMade

The platform I picked for my own shop.

I've worked on store platforms for years, and when it was my own shop I chose IndieMade. It's built for makers, and the whole store costs one flat price.

Made for makers

IndieMade has been building stores for independent sellers for sixteen years. Every feature started with a seller asking for it.

One flat price

$15 a month for the whole store, with unlimited products. No listing fees, and no transaction fees from IndieMade. You only pay your card processor.

Nothing extra to buy

No app store. Coupons, review reminders, abandoned-cart and back-in-stock emails, and a blog all come built in.

Works with your Etsy shop

It brings in your Etsy listings in one go and keeps stock counts in step, so you can sell in both places without the same piece selling twice.

Shipping and tax, handled

Live USPS rates, Shippo or ShipStation, and US sales tax worked out by state and ZIP code.

Your money, your customers

Payments go straight to your own Stripe, Square or PayPal account, and the customer list is yours to keep.

Open before the holidays, without touching Etsy.

Your own store gets built alongside your Etsy shop, not instead of it. Your Etsy listings stay exactly as they are: same photos, same titles, same reviews, still selling. The only thing the two shops share is stock counts, so a sale in one place updates the other.

When the new store is ready, it goes live at your own domain and you have a second place to sell this season, one with no listing fees and no other shops' ads next to your work.

Rather wait until things are quiet? Book now and we do it in January.

03 How it works

Three steps, each one written down.

Nothing starts without a scope and a price on paper, and nothing on your Etsy shop changes along the way.

1

Shop check

Send me your Etsy shop link. I look it over and confirm which package fits, flag anything that would cost extra, and give you a start date. Free, and no call needed.

Send your shop →
2

Plan

A fixed scope and a fixed price, written down. 50% to start, 50% when it's delivered, and the deposit comes back in full if you cancel before work starts. Two rounds of revisions included.

See the pricing →
3

Set up and polish

Your listings are copied to your own IndieMade store and your Etsy shop keeps selling. Stock stays in sync, so you can sell in both places. Then I make the store look like you.

See the full scope →
04 Proof

I did this for my own shop first.

Kapu Creations added its own IndieMade store in 2026 and still sells on Etsy. Every live listing came over, inventory stayed in sync with Etsy, 163 reviews came with it, and the design is its own.

etsy.com/shop/KapuLoungeCreations
The Kapu Creations Etsy shop before its own store
Before Etsy's layout, Etsy's fonts, other shops' ads next to the listings.
kapucreations.com
Kapu Creations home page on IndieMade
After Its own colors, type and layout, built from the shop's own identity.
Every listingcame over with prices, photos and variations
163 reviewsnow live on the store
Inventory in synca sale on either side updates the other
Own domainSecure checkout, card payments, live shipping rates

Steve Kryworuka

Before this I spent 11 years at Automattic, the company behind WordPress.com, WooCommerce and Jetpack, helping people run their sites and stores and untangling platform problems every day.

More about me →
05 Pricing

Pricing, in plain terms.

  • Setup

    Up to 25 listings on your own store, inventory synced with Etsy, your own domain, payments, shipping and tax set up, and an IndieMade theme dressed in your logo, colors and fonts.

    $450$375founding rate, first three clients

  • Setup + Design

    Everything in Setup, up to 75 listings, plus a homepage and design that look like you, not a template.

    $900$750founding rate, first three clients

  • Full shop

    Setup + Design for bigger shops: 76 to 200 listings. Bigger shops get a written quote.

    $1,300$1,050founding rate, first three clients

  • Care plan

    Small changes, uploads and check-ins after launch. Up to 1 hour a month, no rollover, with a reply within 2 business days.

    $39a month

The first three clients get a founding rate on any package in exchange for a testimonial and permission to show their store as a case study. That's a trade, not a coupon. See what's included and what isn't →

Start with your shop link.

Send me your Etsy shop link. I'll check which package fits and tell you when we can start, including whether we can have you open before the holidays.

Start your store

Free, and no sales call. Just a written reply from me.